The proposal for Wembley Park Drive is for a series of way finding columns that respond to the visual disconnect between key pedestrian routes and Wembley Park Drive high street. Through observing the high street at different times and conditions, from match days at Wembley Stadium, weekend trade and multiple occasions during weekdays from lunch to early evening - a spatial strategy was developed that best answers the aims identified in the brief to encourage more engagement from ‘passers by’ into Wembley Park Drive. The totems were designed to be inclusive so that all age groups would be able to interact with the view finders. The proposal was shortlisted by Brent Council and Meanwhile Space.
Collaboration with Dan Sweeting, Joe Chilvers and Laura Gordon.